How High-Value Cues Influence Our Perceptions and Choices
Environmental signals—often imperceptible—act as silent architects of our decisions. From a glance at a product’s color to the background tempo of a retail space, these high-value cues shape preferences before conscious thought intervenes. Understanding how they operate reveals not just how choices form, but how subtle design can elevate everyday experience. The Unconscious Power of Automatic Attention Our brains process vast streams of sensory input, yet most cues slip beneath…